7 Key Elements of a Successful Modern Website Design

Each year, new designing elements are incorporated into websites, although it may not be necessary to include all new elements. But the trend of using the current design generates better user experience for your audience. New designing elements can be taken into account for the creation of a new site or redesign an old website or optimization of your web page.

What are the latest features to include? Moreover, what elements are relevant to my website?

Well, the seven important elements of modern web design that can be included for a successful site are listed below:


Element # 1: Unique Typography

Most companies have a certain layout, the style, and size of the font or the typography, which they used which helps their customers to identify immediately against their competitors. In recent years, the selection of fonts you can use on your website has grown. Designers may have a wider variety of fonts to choose from their websites.

Why is it useful?

Typography is one of the designing trends that helps readers to navigate different parts of the website. When creating the brand of your company, it is important to take into account the typography. This allows users to identify your website and your brand immediately.

Element # 2: Flat Design

Flat design is known for its simplistic or minimalist UI Design Genre. Instead of using three-dimensional effects and other design techniques, the flat design uses simple illustrations that often have bright colors.

Why is it useful?

The flat design focuses on the content of a company or a brand. It allows website visitors to get straight to the point, emphasizing on content through other design that makes a website “fancy.” Plus a minimalist style makes the website appear cleaner with the white space.

Element # 3: Floating Effects

Hover effects or elements help you identify where you are on a page. By placing the cursor on the part of a website that has a floating effect, it usually changes color or creates reflections that allow you to intuit that you can go with a click to the information you are looking for.

Why is it useful?

These effects are a great tool to improve the user experience. The design is not intrusive but it helps visitors through the website.

Element # 4: Sections Page

Some websites have a feature that clicks on a link and brings it to a different part of the page. Browsing from the whole page to the most important information that you want your website visitors to see. Let’s say you are interested in stories. When you click on that link, you slowly scroll down to the section of the page that deals with stories.

Why is it useful?

Scrolling is a better choice that brings the ease of use for a visitor. First, instead of clicking from one page to another to get all the information, you have it all on one page. That means there is no need for multiple pages to load to get the content you are looking for, and usually, the content is in the order that it makes the most sense for the website visitors.

Element # 5: Large Product Images

You may have noticed that many B2B websites are starting to display large images of their products on their sites to highlight different elements or parts of their product. This element is another important design tactic that we see more and more.

Why is it useful?

Larger product images help designers to highlight different features of a product more efficiently and effectively. Foremost, it reinforces the advantages of a feature by having the opportunity to point out valuable pieces.

Element # 6: Product Videos

In addition to the larger images of the products, companies are also using in-depth videos of products to talk about the benefits of the product as well as new features that are coming out.

Why is it useful?

92% of B2B customers watch online videos, and 43% of B2B customers do so for product, service and market research. B2B companies, therefore, need to create videos that explain and show their products in detail as it is influential in the buyer’s decision-making process.

By showing videos step by step or indicating the process of how to use their products, generates a benefit for customers, brings confidence and distinguishes your service from your competition.

Element # 7: Responsive Images

This last element of the design also includes that of having large photographic backgrounds. However, do not forget the importance of making these images responsive.

Large responsive images fit any screen size, whether you are viewing the image from a desktop PC, tablet or mobile device. That means you will be able to see the image clearly without having to scroll up and down and side to side.

Why is it useful?

The customers come from everywhere, and you can not be sure if they are connecting to your website from their Smartphone, Tablet or desktop computer. The idea is to make sure your images are response marks for a good user experience. Visitors to the site can see different images or out of focus images, the idea is to be able to provide the same experience regardless of the type of device they are using.

This is extremely important, as more and more people are using mobile devices to find information about different products.

Well, it is not necessary that you include all these new changes but yes, it is important that you take these trends into account since the most important part of your online strategy starts with your website!